Launched in early 2024 by actress Vicky McClure, filmmaker and broadcaster Jonny Owen, and Jon McClure, frontman of Reverend & The Makers, brother Chris McClure and Sheffield businessman James O’Hara, Day Fever has become a cultural sensation. From its debut in Sheffield’s City Hall Ballroom to a tour that’s sees thousands around the UK hit the dancefloor each month, the message is clear: people everywhere are craving a space to let loose, laugh, and dance, all before 8pm. Southampton residents can join the party on September 13th at Southampton Guildhall.
“It started as a WhatsApp idea,” says Jon McClure. “Jonny just said, ‘A daytime disco, how good would that be?’ We’re all a bit nuts, so we just said, ‘Come on then!’”
And it’s not just the crowds that are growing, it’s the spirit of the thing. “It feels like a massive house party at your nan’s,” laughs Vicky. “No drama, no egos, just people acting daft, getting dressed up, and having the best time.”
Running from 3pm to 8pm, Day Fever offers the perfect balance: a proper night out that doesn’t wreck your weekend. There’s no dress code, no pressure, and the hangover is optional, just wall-to-wall feel-good tunes and an open invitation to dance like nobody’s watching.
Every Day Fever event has its own flavour. Local DJs who know their crowds keep the energy high with a nostalgic mix of Northern Soul, disco, indie, and 90s classics. “Manchester goes mad for Oasis,” says Jon, “and if Vicky’s there, we have to play Whitney, it’s non-negotiable!”
Day Fever is also giving back to local venues and communities. “Clubs double their takings,” explains Vicky. “We’re out by 8, and then they’ve got a full night to run. It’s been a game-changer.”
And it’s striking a chord far beyond the dancefloor. “We’ve had people in remission, people grieving, people celebrating life,” says Jon. “It’s mothers and daughters, old mates, and whole families dancing together. That’s powerful.”
With tickets selling out in hours and a growing waitlist of new towns ready to join the tour, September 2025 is shaping up to be Day Fever’s most joyful, jam-packed month yet.
As Jon puts it: “It’s like a wedding party where everyone actually wants to be there, and that’s magic.”
Tickets are available at day-fever.com and other outlets.
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